BY DEFINITION
What is brand?
The simple answer, the way in which you connect emotionally with your customers.
What is brand identity?
Brand identity is the tangible things you can see, touch, hear, smell, watch and interact with about a specific product or service.
What is branding?
Branding is the disciplined process used to build awareness and extend customer loyalty.
What we do here at Fresh Fox Design
Our primary focus is to communicate the personality of your company, product, or lifestyle, to create and develop a sustainable lasting awareness of who you are, why it's important for people to know, and tell them why they should care. -And in time, create a loyalty between your brand and your customer.
We see the value in people. The more people that connect with your brand the more successful your brand will be. We want your brand to become irreplaceable creating lifelong relationships with your customers. Regardless of whether you’re a start-up, a nonprofit or a product, understanding how to focus on what’s important to the people you want to connect with is what brand is all about.
TOOLS
Marketing & Advertising
At first glance, marketing and advertising seem to be different terms to describe the same thing --getting a product or service sold. In actual fact, although they both contribute to the same end objective, they are distinct from each other and each has its own process. Understanding the difference between marketing and advertising will help us streamline your customer acquisition strategy.
What is marketing?
Marketing refers to the process of preparing your product for the marketplace. It involves understanding who your potential customers are and what they want to get from your product or service. Colors, logo and other design elements help to align the image of your product with the interests of your target audience. It is marketing that defines your brand and attracts the market share you want.
What is advertising?
Advertising is the process of making your product known to the marketplace. it is essentially spreading the word about what your company has to offer. While marketing is the way in which you convince potential buyers that you have the right product for them, advertising is how you communicate to them the existence of that product.
Exploratory Phase
The Exploratory Phase is where we get to know you, your brand, the goals and aspirations for your business, non-profit, or talent, and your understanding of your target audience. We dig deep to analyze and uncover the best ways to enhance your unique story.
Strategy Clarification Phase
The Strategy Clarification Phase is where we review other entities in your market, similar product offerings at each level of design execution and what brand voice is best suited for your specific design needs. Our primary objective in this phase is to clearly define the arenas where your brand can be best understood. Then we figure out how to best communicate that position to the right people.
Planning and Execution Phase
Once we’ve agreed on a strategy, we figure out how your brand should look, feel, and sound.
Creating Brand Collateral
From concept to creation, we see you, we understand you and we tell your story through physical and digital environments, social media and print. It's the Fresh Fox way.
Creating Touchpoints
The more opportunities your customer has to interact with your brand the better. We create smart solutions to maximize your touchpoints. Putting your story in front of the right people at the right time and for the right reasons.
