A STEADY INVESTMENT IN VISUAL IDENTITY IS REWARDED BY LASTING COMPETITIVENESS

Great Lakes Polymer Processing wanted a dynamic, consistent visual identity, that embodied and advanced the company's brand by supporting a desired perception that could become intrinsic to the organization's culture, core values, and company heritage. We delivered a compelling brand identity that would be immediately recognizable, offering a distinctive professional image to investors and positioning the company's launch for success.

“We consider our brand (our reputation) to be one of the most valuable company assets.”

— Alan Mitchell | Chief Business Architect

Identity Colour Palette | Brand Guide

A MATTER OF SCIENCE

The molecule is one of the most recognizable symbols in the world. When you hear the word chemistry, the image of the molecule materializes in the mind. The science of matter (chemistry) is the foundation on which all products are manufactured for Great Lakes Polymer Processing. Thus, the molecule symbol was chosen as the company brand mark. By definition, chemistry is the identification of the substances of which matter is composed, the investigation of their properties, and the study of how they interact, combine, and change to form new substances; a 100% recycled rubber compound (patent pending).

“We are committed to using every tool at our disposal; social media, a quality web presence, print advertisements, and other brand right platforms to
engage our customer.”

— Brian Harvey | Chief Scientist