Recruitment | Retention | Donor Relations
Lifestyle Branding
graphic design
Creative Direction
lifestyle photography
brand development
enrollment marketing
digital and media campaigns
reputation building
External relations
advancement communications
the heart of the matter
A Weekend for the Jaguars
Reputation Building | External Relations Campaign
The University of Houston-Victoria Athletics Department sought a marketing campaign that would deeply resonate with potential donors. I devised a marketing strategy that expressed to the target audience that UHV collegiate sports teams were part of their extended families and highlighted the crucial role that potential donors play in this community. By emphasizing their role, we made potential donors feel more involved and integral to the success of the student-athletes, coaching staff, and fellow donors.
AWARD-WINNING design
Winner of Best of Sales & Marketing, Regional Gold, and District 10 Gold American Advertising Federation Awards
UHV | Weekend for the Jaguars Donor Event Dinner and Silent Auction
The formal invitation is designed as a novel keepsake 3D Viewfinder, which includes three custom card inserts detailing the event and donor-giving levels.
#JAXNATION #UHV #ThisIsOurTeam
recruitment campaigns
Recruitment | First Time in College Recruitment
Program Promotion | UHV College of Natural and Applied Science
Recruitment | International Students
Recruitment | International Student-Athletes
