role:

creative management of Brand lifestyle

• graphic design

• Creative Direction

• lifestyle photography

• brand development

• enrollment marketing

• digital and media campaigns

• reputation building

• External relations

• advancement communications

The University of Houston-Victoria, Department of University Advancement, and the Athletics Department sought a marketing campaign that would increase support from new donors and deeply resonate with the current donor community. I devised a marketing strategy that conveyed to the target audience that UHV collegiate sports teams were an extension of their families and highlighted the crucial role that potential donors play in this community. By emphasizing their role, we made current and potential donors feel more involved and integral to the success of the student-athletes, coaching staff, and collegiate sports teams.

award-winning design

Winner of Best of Sales & Marketing, Regional Gold, and District 10 Gold American Advertising Federation Awards

UHV | Weekend for the Jaguars Donor Event | Dinner and Silent Auction

The formal invitation was designed as a novel keepsake 3D Viewfinder, which included three custom card inserts detailing the event, and donor-giving levels.

#JAXNATION #UHV #ThisIsOurTeam

Project Spotlight

SPECIALTY ITEMS

LIMITED EDITION COLLECTABLES | JAx THE JAGUAR PLUSH

Objective:

To mark the grand re-opening of the Center Building and its new Grand Central Station-inspired look, we created limited-edition collectible plush toys featuring the university mascot as a cub.

From SKETCH to PRE-PRODUCTION