Welcome to
#JAXNATION
The higher education market is saturated. Most universities market themselves in nearly identical ways, creating a sea of sameness that makes it difficult for prospective students to tell one institution apart from another. As a result, smaller universities like the University of Houston-Victoria often get lost in the crowd rather than standing out.
The Objective
Rewrite and strengthen the university’s brand narrative to drive more effective recruitment and attract the right prospective students.
Defining the right
Brand Lifestyle
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Creative Direction
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Brand Identity
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Graphic Design
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Lifestyle Photography
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Enrollment Marketing
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Digital and Media Campaign Design
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Reputation Building
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External Relations
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University Advancement Communications
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Recruitment Campaign Design
- Creative Direction - Brand Identity - Graphic Design - Lifestyle Photography - Enrollment Marketing - Digital and Media Campaign Design - Reputation Building - External Relations - University Advancement Communications - Recruitment Campaign Design
Crafting the Ideal
Brand Voice
MOOD: Warm. Human. Jovial. Welcoming. Sincere.
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LANGUAGE: Conversational. Intimate. Simple.
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IMPRESSION: Bold. Effective. Clear.
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MOOD: Warm. Human. Jovial. Welcoming. Sincere. | LANGUAGE: Conversational. Intimate. Simple. | IMPRESSION: Bold. Effective. Clear. |
At Fresh Fox Design, we believe it’s time for the university to lead rather than follow.
Brand Narrative Presentation
Instead of blending into the crowded higher education landscape, we developed a brand approach that empowers them to confidently own who they are. Through simple, clear messaging, evocative lifestyle imagery, and storytelling that builds genuine human connections, we’re helping the university stand out with quiet confidence and lasting impact.
Campaign Spotlight
THE HEART OF THE MATTER
A WEEKEND FOR THE JAGUARS
Reputation Building | This is Your Team, Donor Relations Campaign
The University of Houston-Victoria, Department of University Advancement, and the Athletics Department sought a marketing campaign that would increase support from new donors and deeply resonate with the current donor community. I devised a marketing strategy that conveyed to the target audience that UHV collegiate sports teams were an extension of their families and highlighted the crucial role that potential donors play in this community. By emphasizing their role, we made current and potential donors feel more involved and integral to the success of the student-athletes, coaching staff, and collegiate sports teams.
award-winning design
Winner of Best of Sales & Marketing, Regional Gold, and District 10 Gold American Advertising Federation Awards
UHV | Weekend for the Jaguars Donor Event | Dinner and Silent Auction
The formal invitation was designed as a novel keepsake 3D Viewfinder, which included three custom card inserts detailing the event, and donor-giving levels.
#JAXNATION #UHV #ThisIsOurTeam
e: letsgetcreative@freshfoxdesign.com
Call or text: (361) 273-9705
Project Spotlight
SPECIALTY ITEMS
LIMITED EDITION COLLECTABLES | JAx THE JAGUAR PLUSH
Objective:
To mark the grand re-opening of the Center Building and its new Grand Central Station-inspired look, we created limited-edition collectible plush toys featuring the university mascot as a cub.
From SKETCH to PRE-PRODUCTION
e: letsgetcreative@freshfoxdesign.com
Call or text: (361) 273-9705
