From sketch to
welcome home
We designed an experiential interior to make the University of Houston-Victoria’s campus memorable for visitors. The new spaces' goal is to help the university improve visitor impressions, support enrollment efforts, and reinforce its unique identity.
From early sketch to
production-ready 3D drawings
Phase 1: Pencil Sketch
The process begins with pure exploration. Early pencil sketches establish the overall form, proportion, and emotional tone of the space. Key brand elements — the Jaguar paw, “THE CENTER” typography, vertical narrative columns, and the warm “Hey-Y’all Welcome Home” greeting — are introduced loosely. The reception desk is conceived as a layered, architectural statement rather than a simple counter, setting the foundation for everything that follows.
Early materials
selections
Color
and scaling
Phase 2: Color Study & Rough Scaling
Color and atmosphere are introduced. The bold red wall panels that define University of Houston–Victoria’s identity are locked in, while the desk begins to take clearer shape. Pendant lighting, the vertical storytelling column, and rough spatial relationships are refined. This stage tests how the design will feel in the actual volume of the lobby and confirms the scale of major graphic elements.
From sketch to
welcome home
A delicious
introduction
The Vega Delish introduction kit was designed as a tactile, memorable first impression. Presented in a soft, textured folder secured with olive-green twine and a refined hang tag, the kit opens to reveal a clean, torn-edge insert featuring the brand’s core message — “OH SO GOOD” — alongside a concise brand story and high-quality product photography. The narrative emphasizes fresh, small-batch baking, all-natural ingredients, and the idea that vegan treats can be genuinely decadent.
As a keepsake, recipients received a premium dark-green leather tote featuring a bold, oversized interpretation of the brand’s “V” mark. The combination of thoughtful packaging, clear storytelling, and a useful branded gift created a cohesive and elevated experience that reinforced Vega Delish’s positioning: healthy eating that prioritizes pleasure and quality.
